What is Black Hat SEO and White Hat SEO

What is Black Hat SEO and White Hat SEO ?

Do you know Black Hat SEO and White Hat SEO ? If not, then there is nothing to worry because today we will know about them. Today everyone who is in the blogging field must know about these two terms Black Hat SEO and White Hat SEO . Because as we know how important SEO or Search Engine Optimization is for any blog.

SEO is a process with which we can increase both volume and quality traffic on our blog or website. And in such a situation, all bloggers want to become popular as soon as possible because they lack patience. Therefore, they always keep searching for such tricks with the help of which they can increase the ranking of their blog as soon as possible. In such a situation, the best option seems to be Black Hat, because in this you get results immediately and you don’t have to wait. That’s why Black Hat SEO attracts new bloggers the most.

What is Black Hat SEO and White Hat SEO
What is Black Hat SEO and White Hat SEO

We know that how important it is to do SEO for any site. And if your blog will be a good SEO, then the ranking of your site will also increase. Because the better your site’s ranking, the better the traffic in the site. And as the demand of search engines like google increased, so did the demand of SEO for a good Internet marketing strategy.

And we know that Search Engines also work based on any algorithms. And the better you will be the technique of SEO, the better will be the ranking of your site. Hence, new SEO techniques were introduced which included Black Hat, White Hat and Gray Hat SEO. The most popular of these are Black Hat and White Hat. If I talk about it, the main difference between these two is in their specific SEO techniques, due to which they are so different from each other. So today I thought why not provide some information about what is Black Hat SEO and White Hat SEO for you so that you too get complete information about them. Then what is the delay, let’s start and know about them.

What is Black Hat SEO vs White Hat SEO

As I have already mentioned, the main difference between these two is in their different SEO techniques. Where we talk about Black Hat SEO , the techniques used in these are not approved by search engines because they do not follow their current search engine guidelines. In the same way, if I talk about White Hat SEO , the techniques used in it follow the Search Engines Guidelines so that you will not have any problem using them. At the same time, your site can also be banned using Black Hat SEO.

It is believed that with Black Hat SEO techniques and strategies, you can raise your blog ranking very high because it does not follow the rules of Search Engines. It only gives importance to Search Engines and not to the human audience. Black Hat SEO is mainly used by those who want very quick results and who do not want to invest long-term on their websites or blogs. Some techniques that are used in Black hat seo are keyword stuffing , link farming, hidden text and links etc. Using these, your website can be de-indexed from Search Engines and your website can also be banned.

White Hat SEO techniques, however, target only the human audience and not the search engines. You cannot get quick results by using these techiniques, but if you use them for a long time, you will get very good results. Some techniques that are used in White Hat SEO are keywords analysis, keyword research, LSI keywors, rewriting meta tags, link building etc. You do not face any threat from Search Engines by using them, so you can use them for a long time.

Which is more effective – White Hat vs Black Hat SEO

By the way, we cannot directly tell which one is more effective in Black Hat SEO and White Hat SEO. But if I talk about less time then Black Hat SEO is more effective. Whereas, if I talk about a long time, White Hat SEO is more effective in this. This is because White Hat SEO gives priority mainly to the human audience whereas Black Hat SEO gives more priority to Search Engines. So there is a difference in their effectiveness.

Features and Techniques Used in Black hat SEO

Blackhat SEO uses all the techniques that have not been approved by Search Engines and using them means that you do not obey their rules and regulation. Their techniques are very unethical and if ever caught in future, then you may have to pay penalty for it.

Use of black hat SEO is like getting success as soon as possible so we cannot use it for a long time. Here below I have discussed about some of their features and techniques, which you can get to know about them by reading them.

1. Spamdexing: – This is a practice in which the user uses unrelated phrases repeatedly so that his post gets ranked as soon as possible. Regardless of whether the viewers used in this article have some use of viewers or not.

2.  Keyword Stuffing: – In this, the user deliberately uses some specific keywords in many places of the article. It has only one purpose, how to rank that article. This does not make viewers feel good to read because specific keywords are frequently used in it without any reason .

3.  Invisible Text: – A practice in which some keywords are written in white text and placed in the white background in such a way that it attracts more and more Google Spiders. This text is called invisible because it is not visible to normal viewers, but only to Google Spiders or Search Engine Spiders.

4.  Doorway Pages: – These are called fake pages which viewers cannot see. These are made keeping in mind only the Search Engine Spiders so that the ranking of the site can be easily increased and pages can be indexed quickly.

5.Invisible iFrames: – These are some such pages that only viewers can see and the company from which hosting is taken, we cannot see it. Whenever a user comes to any such website, the user does not even know that but many files are automatically downloaded in the background of his computer .

6.  Link Farming: – If you build your house in a place where the people around it are not right, then obviously it will definitely affect your home from their existence as well. The same thing happens in the virtual world as well. Link Farms or FFA pages have the same objective of connecting a new website or blog with a lot of unrelated pages. You do not get any traffic from them, but due to this, your website will definitely be banned.

7. Meta Keywords: – Meta Keywords is a short list of words that are used only to tell viewers in which context this article has been written. But now these meta keywords are also being used incorrectly and intentionally such keywords are being used which have no relation to the main article. This is being done only to increase the rank of the page.

Features and Techniques Used in White Hat SEO

As such you must have already understood that the purpose of White hat Seo is to target users, not Search Engines. The right information and articles have to be passed on to the people. White hat SEO not only follows the guideline of SEO but also ensures that the contents which are indexed by search engines can also read all articles by users. Their purpose is to convey the right information to the people with the help of cross linking, and link building. Here below I have discussed about some of their features and techniques, which you can get to know about them by reading them.

1. Quality Content

Whenever we hear about SEO , we definitely hear about a phrase ” Content is the King “. No matter how good you do SEO, if your article does not have power, you can never rank well. Because it can be made searchable only with the help of SEO, not readable. For example, if you want to buy a good LED TV, then you will definitely search for information in the internet. For which you can type ” best LED TV ” from this mind that you found two such main websites in which something has been written like this.

Website 1:  There is only one page available in it and it has text of 3 paragraphs. And only few companies are mentioned in it. And finally there are some phone numbers.

Website 2:  There are about 30 pages of mehjud where all the best LED TVs available in the market have been written along with their techinal information. In some pages, they have also been compared to each other.

Now it arises that you would like to see a website. It is obvious that the second one. In the same way, the appreciation of good content is everywhere. That is why it is called Content is the king.

2. Using Structural (Semantic) Mark Up and Separate Content For Presentation,
Structural Content has always been the first choice of search engines. Search Engines also make it easy to index the article by using the right headlines and users are also easy to read. Search Engines give more preference to such articles which are well formatted and in which the content is well structured.

3. Titles and Meta Data
It is very important to use proper titles and meta data in your pages . Like I said earlier about using wrong Meta data in Black hat SEO. But it is worth noting here that we should use them properly in our articles. And whenever you use Titles and meta data, then note that it should be the correct representation of the content of your main article .

4. Use of Keyword Research and Effective Keywords
Before writing any article, keyword research should be given more attention because by doing this we can rank our articles more. Keyword research does not mean to use only single keywords, but also combinations of multi words that users are searching for and in which competition is less and search more. By doing this, we can attract more traffic to ourselves.

With this, using keywords in some way so that people can easily see your articles in search results. And you can write these keywords in the following place. for example

  • Title
  • Meta Description
  • Meta Keywords
  • Heading Elements
  • Text
  • Daily routine
  • Title Tag
  • Links

5. Quality Inbound Links and Link Building
Quality Backlinks means that links from such websites that tell that the facts given in your content are authentic. In this proof, they will display your links in their website. This will increase the importance of your content. Therefore good backlinks are very important. And if possible, get a link from such websites which is related to your domain. For example, if you write about technology, you will have to bring backlink technolgy related website. With this you also need quality inbound links, which will create a good ranking in the Seach Engine of your blog.

Black hat vs White hat SEO results

Suppose that with the use of Black hat SEO, you can reach your blog in a very good rank very soon. But if you are caught then your blog may also face a good penalty for using such unethical practices . That is why Black hat SEO is good for short term but in long term it can harm you. Whenever Google has implemented its new algoritms, then those black hat SEO people have suffered a lot.

Panda
Panda Update was a very important update of Google in which only high-quality content was given space. Due to this, the ranking of many low quality contlow-qualityogs suddenly decreased.

Penguin
Google’s Penguin update was introduced only for those using black hat SEO techniques. With whose help many people had built many “link farms”. Many websites were penalized after this update. And Webmasters were advised to remove bad backlinks.

Negative SEO
You cannot control which website can link your website with bad backlinks . Because many such stories have come to the fore where competitors pay your link farms and link your website with such link farms and due to which the ranking of your website can be suddenly reduced. Therefore, in the middle between you should do a complete analysis of your website whether your website is connected to any other bad backlinks.

I sincerely hope that I have given you complete information about what Black Hat SEO vs White Hat SEO is and I hope you all have understood about Black Hat and White Hat SEO Techniques I request all of you readers that you too should share this information in your neighborhood, relatives and friends, so that our awareness will be there and it will benefit everyone. I need your support so that I can convey more new information to you.

It has always been my endeavor that I always help my readers or readers from all sides, if you people have any doubt of any kind, then you can ask me irresponsibly. I will definitely try to solve those Doubts. Tell us how you felt about what this article is like, Black Hat SEO and White Hat SEO, so that we too have a chance to learn and improve something from your ideas.

About the author

Niraj Mishra is the Blogging Expert and the Founder of ‘Trending Clash’. He has a very deep interest in all current affairs topics whatsoever. Well, he lives in Delhi. Who loves to be a self dependent person. As an author, I am trying my best to improve this platform day by day. His passion, dedication and quick decision making ability make him stand apart from others.

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